Na- Wetti? The Inside Narrative

The Inside Story for Na - Wetti?

Why Na – Wetti is Different and the Most Promising Marketing Platform

Based on several requests to better understand the project conception of Na – Wetti?, the project team finally decides to release the intrinsic aspirations and mission for Na Wett?

This presentation is based on an extensive and popular inquisitiveness assessed from both online and field reports that has drawn in a strong and popular desire of businessmen and other civil society agents wanting a piece of the Na – Wetti’s “cake”. This brief information is therefore introduced in this first edition of the Na – Wetti magazine to build more awareness and trust among the Na Wetti’s project developers and their target audiences.

We hope it also serves to make business people understand how easy it is for them to indirectly become involved in humanitarian activities meanwhile gaining more blessings upon their business ventures.

Introduction (Needs Assessment for Project Na – Wetti)

Generally, the need to promote the new sustainable development goals and the post-2015 global development agenda has invigorated dynamism in opportunities, competiveness and a sustainable dimension of investment thoughts and priorities. As a major group organization to the United Nations Working Platforms on the post-2015 development agenda, the Modern Advocacy Humanitarian Social and Rehabilitation Association – MAHSRA having a consultative status to United Nations Economic and Social Council (ECOSOC) is bestowed with a legal mandate to contribute in the post-2015 thoughts towards achieving the sustainable development goals. As such, MAHSRA has thus been instigated upon firmly rooted and a strongly determined zeal and innovative spirit in fostering peaceful growth at every level everywhere.

Scoping from a wider dimension, project Na – Wetti comes in as a smaller branch of a bigger MAHSRA concept addressed as BREATH, meaning, Bringing Relieve Everywhere and Assistance to Humanity. This bigger concept is meant to build individuals’ self-consciousness towards happily contributing to positive and sustainable development issues in such a way that both big and small communities can become free from aid dependency. At the primary or national level of origin, project BREATH Cameroon is under preparatory negotiations with concerned ministerial departments for government policy support and foreign government offices for its initial take-off assistance.

Comparatively, if we make reflections on the world’s bank latest databank statistics on development, while an African country such as Botswana is noted to have recorded the world’s highest economic and human development growth rate within the past 2 decades, other former poverty and conflict infested countries such as Rwanda and Ethiopia have as well made very remarkable progress towards achieving the MDGs. How has this been possible when other more advanced countries such as South Africa, Nigeria, and Cameroon etc still heavily lack behind. In addressing this worry and based on analytical research studies to resolve the mystery, the CEO of MAHSRA mentioned that, the rapidly succeeding countries had developed very impressive social cohesion systems which could be considered as a key factor to their rapid growth.

 

Intrinsic Aspirations of Project Na- Wetti

At the kick-off base, Cameroon has highlighted its 2035 emerging nation dream that is proceeding with its 2010-2020 growth and employment strategy paper. The ambitious nature of this primary 10years development plan which is almost half its timing is still less than 20% of its objective achievement. Much is being done yet much is still failing. MAHSRA projects this to be the lack or the absence of good social cohesion policies and practices that can ignite true development responsibility at individual levels.

Project Na-Wetti from its conceptive mother nature BREATH Cameroon, aspires to innovatively build such social cohesion for development platforms among the country's small scale but very influential economic operators on a “gain – gain basis”.

Implying – we promote your business and improve on the social interactions between business people, in return – we achieve our advocacy objectives to use your socioeconomic groups’ support to influence government policy changes, obtain better and healthier business interactive environments and support vulnerable people through periodic donations from the business people who encourage our course.

Stake-holding Assurance:

Project Na – Wetti is engineered by Dr. Kelly NGYAH a stake-holding consultant to the United Nations Working Platforms for the sustainable Development Goals (SDGs) and the CEO of MAHSRA – organization in Consultative Status with the United Nations Economic and Social Council.

It is managed by a team of dedicated, trained and qualified marketing volunteers.

At the moment, the power or financing for project Na – Wetti is sourced solely from MAHSRA’s social and rehabilitative funds and as well as the minimal contributions from the businessmen or shops within the target market areas aspiring to promote their businesses inside the hard copies and digital prints of the magazine

-          Notably we are aspiring to build a very huge network of Na – Wetti partners which are Influential Business People, Trademarks, Financial Institutions and other Cooperate Societies. Through these partners, Na-Wetti will be able to provide professional study scholarships, build and sponsor community development projects and assist some needy and very unfortunate or vulnerable people in crises situations.   

Distribution policy in place for Na – Wetti include:

• Hard copies: minimum quantities of 2000copies per edition are produced and distributed to business areas and/or target market duelers and customers who enter the target markets to assist them easily locate their preferential shopping spots;
• Soft copies: this is the replication of hard copies with direct digital and online email links to the businesses houses or institutional offices where clients across the world can directly communicate with the target providers and be guided on how to get to them.
• Mobile Technologies:  Android interactive applications will also be made available on the web pages. This will facilitate visual business and direct communications between providers and consumers on the Na-Wetti Platforms
• The online marketing platform, though still under development, is scoped to gain at least one (1) million global views monthly at its completed phase through:

Facebook,
Twitter or @NAWETTI
Blogging 
Full Social Networking Website - Still Under Construction 

Mission of Na Wetti

Build a social cohesion platform between products and services producers and suppliers and the wellbeing orientation of the direct consumers as such, to foster socioeconomic growth and peaceful business interactive frameworks towards sustainable development.  

Why Na – Wetti is Different and the Most Promising Marketing Platform

1. It has a wider social interactive scope for social networking and the civil society’s appreciation of area development practices;
2. It is handled by highly competent and connected development professionals dedicated to achieve a higher purpose of sustainable development within sub-Saharan Africa and beyond;
3. It identifies with all classes of positive growth societal people and business ideologies including very small scaled to any other level of national and multinational operations;
4. It will generate its audiences from both the profit-making and non-profit making civil society sectors and as well as from local political milieus to influence policy changes towards its sustainable development objectives.

Welcome to the New African Social Networking Platform for Sustainable Social Development